Designing Systems, Stories, and Strategy for Capital Markets
Overview
As a Marketing Specialist within Cushman & Wakefield's Investor Services team, I collaborated closely with stakeholders across Capital Markets, Agency Leasing, and Strategic Marketing to craft collateral that not only met but elevated the firm’s industry-leading brand standards. My focus was on positioning internal partners as authoritative subject‑matter experts and ensuring every piece of content underscored the firm’s leadership in capital markets and agency leasing.
Key Projects
Capital Markets and Agency Leasing Intranet Optimization
I partnered with Capital Markets stakeholders to overhaul their SharePoint site, improving structure, usability, and overall workflow efficiency. The goal was straightforward: make it effortless for brokers and partners to find the materials they rely on to drive business development. This meant reorganizing content, refining navigation, and building intuitive pathways to high‑value resources.
I also designed and built a new SharePoint site for the Agency Leasing team—an entirely different Cushman & Wakefield service line with its own priorities and information needs. To kick off the project, I met with a senior team member to understand their workflows, identify essential content, and map out the site architecture. From there, I developed a wireframe outlining the required pages and an optimized navigation structure.
Once the staging site was built, I opened it up to the Agency Leasing team for feedback on flow, usability, and functionality. Their input helped shape the final iteration, allowing me to refine the experience and ensure the site truly supported their day‑to‑day needs.
The finished product was a streamlined, visually cohesive hub where Agency Leasing stakeholders could easily access key documents and stay current on team‑specific updates—something the team had never had before.
Graphic Design for Thought leadership, Market Reports, and Events
Alongside streamlining internal resources, I also led the design and production of social media graphics to promote thought leadership, market insights, and event‑driven content across internal channels and Cushman & Wakefield’s LinkedIn presence.
Capital Markets Social Carousels. To reinforce Cushman & Wakefield’s position as an industry leader, we focused on showcasing our expertise across all facets of capital markets. One key initiative was elevating our multifamily research. I created a carousel template to highlight insights from our quarterly Multifamily Digest, ensuring the design aligned with the brand guidelines of our JV partner, Greystone, while maintaining Cushman & Wakefield’s authoritative tone. Each slide distilled a core takeaway from that quarter’s report, giving investors a clear, digestible snapshot of the multifamily market.
We applied the same strategy to our mainstay capital markets report, Market Matters. Each month, I translated key insights into a carousel packed with timely takeaways for our investor audience. I also designed a companion static post featuring the Capital Markets Research team to drive engagement and encourage new subscribers between publishing cycles.
Event Banners for LinkedIn. In addition to promoting research and market insights, I regularly created LinkedIn event graphics for brokers to share ahead of conferences and industry gatherings. These assets needed to adhere closely to Cushman & Wakefield’s brand standards while clearly communicating key event details. Because brokers relied on these graphics to promote their participation, timely delivery was essential, and I ensured each design was produced and distributed quickly so they could share updates with their networks without delay.
Thought Leadership LinkedIn Promotion. Creating collateral for events and market reports was core to my weekly and quarterly marketing responsibilities, but promoting thought leadership from our practice group leaders was also an integral part of my role. One of the most significant pieces I supported during my time at Cushman & Wakefield was the 2026 RV & Boat Storage Investment Insider, authored by the Executive Director of our Recreational Vehicle Storage practice group.
This project was a substantial undertaking that required nuanced revisions and close collaboration with several stakeholders, including our lead copy editor, the practice group team leaders, and the Design team. The final product was a multi‑page white paper offering deep insights into a niche but rapidly growing investment sector.
To promote the piece on LinkedIn, I partnered with the Design team again to create a complimentary carousel that highlighted key insights from the report and reimagined Cushman & Wakefield’s visual branding. The goal was to distill the most compelling takeaways into a format that was visually engaging, easy to digest, and optimized for investor engagement.
Capital Markets Content Calendar Implementation
Additionally, I implemented a content calendar that helped scale marketing efforts and allowed our team to act more strategically. With all campaigns and communications effectively catalogued in a central location, our small team’s marketing strategies were able to produce a greater impact and respond more quickly and definitively to broker requests:
Strategically plan and sequence marketing initiatives.
Maintain clear visibility into all active and upcoming deliverables.
Respond swiftly and effectively to broker requests.
Boost the impact of a lean but high‑performing marketing team.
Email Marketing & Business Development Material
As well as to external‑facing materials, I also spearheaded a wide range of internal communications, including weekly newsletters, leadership announcements, and updates highlighting the latest news and research for brokers and internal stakeholders.
My approach to internal marketing emphasized creating visually cohesive, brand‑aligned materials—even for content viewed only within the organization. Maintaining Cushman & Wakefield’s visual identity across internal channels helped reinforce brand standards and ensured a consistent experience for every audience.
Conclusion
Throughout my time at Cushman & Wakefield, I served as a strategic partner to teams across Investor Services, delivering high‑impact marketing, design, and communication solutions that strengthened internal workflows and reinforced the existing strengths of the Cushman & Wakefield brand.
From creating intranet ecosystems and a scalable content calendar to designing thought‑leadership campaigns, market‑report carousels, event graphics, and internal communications, my work consistently reinforced brand standards while enabling brokers, researchers, and practice leaders to communicate more effectively with their audiences.
Together, these initiatives helped streamline operations, amplify the firm’s expertise, and support a more cohesive, insight‑driven marketing strategy across Capital Markets and Agency Leasing.